City and Tourism Vancouver Island sign service agreement

Key Points

• Tourism Vancouver Island has a diverse capacity and long history in destination marketing and development. The City funding provided to TVI, totalling $470,500, will be leveraged considerably through partnerships with the tourism industry and the provincial marketing agency, Destination BC.
• In the coming weeks, members of the tourism industry in Nanaimo will be invited to provide input into the marketing strategies TVI is preparing.
• Over the course of the agreement, TVI will deliver a multi-faceted marketing campaign to inspire visitors to choose Nanaimo as a place to stay and enjoy for a vacation or getaway

Quotes

Quick Facts

• Acting on information contained in the City's Core Services Review, combined with a report prepared by consulting firm CBRE, on October 18, 2016, Council passed a motion to combine tourism and destination marketing with conference marketing services. The desired outcome will see a single entity created and tasked with overseeing all aspects of tourism via a common vision and approach.
• Similar to the agreement signed with TVI, the City is currently in the process of securing a service provider to operate the Visitor Centre, commencing in April.

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